Captain BDC - CRM Certified

In-Store CRM/BDC Training

With all the confusion, misinformation and flawed perceptions about CRM and BDCs amongst the dealership population is it any wonder why so many CRM/BDC initiatives result in failure. Most every dealer now realizes that in today's marketplace in order to compete and be profitable they must get their CRM/BDC act together. But how and most important how much does it cost to execute and maintain a successful efficient and flexible CRM/BDC.

Too many dealers load up on just software, Website, internal staffing, etc. How much can you outsource, especially on staffing and training. Remember, salary and wages are the most expensive category. Do you keep the $20-$30 per hour professionals and outsource the $8 wages? Do the math. You can have it all but you don't have to own it all. Your most respected vendors will tell you they can't do it all. The worst ones will tell you their particular solution is the all inclusive “Promised Land”. Don't believe it. Get organized, learn the basics and develop a plan and then execute!

The job of an outside call center is to make the hundreds and thousands of calls needed to identify the true buying prospects. “It’s a job that often overwhelms an in-store BDC, if they try to do all the calling.

Dealership sales people should be concentrating on the profitable calls … the ones a service like AutoListener™ hands off to them. To support VBDC sales efforts, AutoListener™ offers in-store BDC training, for both the front-end and back-end of the dealership. In today’s economy it is critical for dealers to sell service as well as cars.

Our in-store training program, Captain BDC, is conducted by the nation’s leading in-store front-end and service sales experts, and is performance guaranteed to produce results.

The Captain BDC certified CRM training program is the most demanding in the industry. You can trust your customers to the professionals who have earned
the Captain BDC certificate.